Black Myth Wukong is one of the fastest-selling games of all time. The game cost $70 million to make and has grossed close to $1 billion so far. The rise of regionally rooted AAA video games has been slower than in film due to their comparatively high production cost, the rate of technological, creative, and change, and a smaller market. The growing capability and ease of use of game engines as well as the affordability and size of asset store libraries will result in a growing number of hits that target non-Western regions, countries, and cultures, some of which will go far beyond those markets.